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Born in Milwaukee in 1903 by an intuition of William Harley and Arthur Davidson, more and more of the legend of Harley Davidson gradually over time by the increase of two world wars, the consecration of the post-war centennial celebration and the birth the first Harley-Davidson museum in the world.

Like all great things, the myth of Harley Davidson in silence born of an idea, a passion, a hope impossible. The dream was flanked by the shape of a small bike in the small garage of Arthur Davidson, of his friend William Harley. And this is the first in the history of Harley. We are in 1901 in Milwaukee (USA), a small town, known for the adventures of Ricky Cunningham and Fonzie, legendary stars of the American television series “Happy Days”. Two years later (August 28, 1903), and after only three copies were sold of the company Harley-Davidson was founded. Growth is slow but strong: in 1907 produced the motor 150, although 12 904 in 1917.

The rise of conflicts

The first real boom was in 1917 when the U.S. officially entered World War. The U.S. Army requires the Company of 45,000 pieces as well, which extends about five models of 1000 cc. This increase in the production of Harley Davidson, in the 20′s, the largest motorcycle manufacturer in the world in 67 countries. The first real breakthrough, however, in 1921, when it comes to arriving at the first motorcycle that can reach 160 km / h intervals of light, the post-war crisis and, more importantly, eliminate global economic crisis, that have many small production companies, so that only two players of the main activities of the competition: Harley Davidson and Indian. With the advent of World War II, increased production must be repeated: military bikes this time will be 88,000!

The post-war and the birth of the myth

After the war, the company has taken two steps: in 1954 found, with the disappearance of the Indians, the only real competitor, Harley Davidson is the only major player in the motorcycle market in circulation in January 1957 and also the “Sportster”, one of the most successful in the history of Harley Davidson, which is characterized by a single line highly valued by the public. But in 1969, another important event: the Harley Davidson was the AMF (American Machine and Foundry), the drastic reduction of the workforce, with devastating effects on product quality, which bought an inevitable decline in sales and even decide on the risk of bankruptcy. A very difficult situation, which only partially mitigated by the title in the Speed ??World Championship in 1974, 1975 and 1976.

Then, in 1981 was another turning point: the AMF Harley Davidson sold to a group of 13 investors by Vaughn Beals and Willie G. Davidson leads. To keep pace, the company has made some Milwaukee: Harley Davidson again, the market leader in big cars motorbikes, with the introduction of ‘Softail Custom’ in 1984, but history is officially in 1990 with introduction of legend, the new model of “Fat Boy”, which embodies the new retro style of the new management, the brand that all elected to the ability of customers to encourage them to bring their bikes.

Meanwhile, the legend is increasingly part of everyday life for millions of fans around the world designed a series of jewelry and accessories such as watches exclusively by Harley Davidson [http://www.gioielleriabelloni. com / en / Harley-Davidson - by Bulova Man watches.html] (by Bulova), rings of silver or stainless steel, silver clasp or steel bracelet, pendant, neck, Zippo lighters, but also patches for jackets, shirts, leather bags, door lock, rim, motorcycle covers, stickers and more.

One hundred years of this

In 2003, Harley Davidson, a brand now become a myth, is celebrating its centenary celebrated with great pomp in Milwaukee with the largest gathering in the history of the company and probably in the history of the bike ever. To remember the event at the 2003 edition models will be marketed in the “century”, accompanied with special colors and tanks, a new set of clothes.

But there’s more. In Milwaukee, July 12, 2008 was the first Harley Davidson museum created in the world, offering visitors the chance to live, between past and present, the atmosphere of freedom, passion and pride “in the way “the soul of the company to another. Located in three buildings with a total area of ??12,000 square meters of green area in square meters 81mila, the museum contains models of motorcycles, photos, videos, apparel, rare documents, in addition to the collection of thousands of plates, “Living Legend “with messages from fans around the world …. Personalized

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